IFPI welcomes groundbreaking Virgin Media/Universal Music digital music service

15th June 2009

IFPI today welcomed a groundbreaking new digital music service to be launched in the UK by Universal Music and the ISP Virgin Media.

IFPI Chairman and CEO John Kennedy said: "This is the kind of partnership between a music company and an ISP that is going to shape the future for the music business internationally. It epitomises the way in which the music business is adapting to the digital world, embracing new business models and responding to the changing needs of consumers. It also marks new ground in ISPs' willingness to take steps to protect copyrighted content on their networks, and that sets a very encouraging example to the whole industry."

For further information contact:
IFPI London - Adrian Strain or Alex Jacob
Tel: +44 (0)20 7878 7935
Email: press-office@ifpi.org